Hard Baits - Rapala

Designed by expert lure builder and Bassmaster Classic Champion, Ott Defoe, the Rapala Ott’s Garage OG Rocco 5 Crankbait is Ott’s latest creation a...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profi...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the mark...

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural min...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify t...

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is ...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

Starting in a tail down position, its arched body shape sets lure up for a large kerplunk-pop and splash with every snap, even the slightest tug an...

Deadly for northern pike and musky, it is equally effective when fishing for monster largemouth bass, striped bass, peacock bass, fat walleyes, nil...

Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured scales and gills with deep set 3D hologr...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disi...

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast...

A surface waking bait that swims with such incredible performance has to be built this tough. Just one cast and every angler will see the brillianc...

The BX Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, r...

Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, ...