The FC-Flat 5 Tungsten is custom painted to allow fishermen to buy crankbaits with paint jobs that are not found in tackle shops across the U.S. We...

The FC-110 Tungsten jerkbait is custom painted to allow fishermen to buy crankbaits with paint jobs that are not found in tackle shops across the U...

The FC-110DD jerkbait is custom painted to allow fishermen to buy crankbaits with paint jobs that are not found in tackle shops across the U.S. We ...

The FC- Blade is a custom painted blade bait perfect for cold water fishing. It can be vertically jigged or casted and retrieved like a lipless bai...

2-4 foot diving depth Bronze Treble Hooks Black Nickel Split Rings One Knocker Rattle

3-5 foot diving depth KVD Triple Grip Hooks Black Nickel Split Rings Silent

The New John Crews ICON Signature Series is the cultivation of hours and hours of design. Tirelessly testing and pushing to the limits to give you ...

The New John Crews ICON Signature Series is the cultivation of hours and hours of design. Tirelessly testing and pushing to the limits to give you ...

The New John Crews ICON Signature Series is the cultivation of hours and hours of design. Tirelessly testing and pushing to the limits to give you ...

With over 10 years of experience creating the best American made rods on the market, Cashion rods is excited to introduce the newest addition to th...

What is a BFS Rod? Bait Finesse System Fishing Rod Design: The BFS or “Bait Finesse System” was designed specifically for ultra-light finesse fis...

Barricade is built with high-end features at a competitive price, offering durable 3-layer construction, 20K waterproofing, 5K breathability, and t...

The Barricade Bib is equipped with 3L 100% polyester ripstop construction, 20K water resistance, 5K Breathability, and YKK zippers on the chest poc...

Constructed with an insanely comfortable and warm microfleece fabric, the AFTCO Reaper Sweatshirt features a specially designed built-in face mask ...

The Reaper Windproof Jacket is constructed from a durable 3-layer stretch softshell ripstop with an ultra-warm Hexatron™ fleece lining. The integra...

An AFTCO fishing performance shirt best seller, the Samurai Sun Protection Shirt is equipped with UPF 50 to block more than 98 % of the sun's harmf...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The ribbed body provides a unique vibration in the water and the thin tail gives incredible lifelike action. When dead-sticked on a dropshot or sus...

The Smallie Beaver is a great alternative to the Sweet Beaver when fishing conditions get tough. It has all the same great qualities of the Sweet B...

The Googan Baits Nuke Punch was designed to make light-work of attacking bass fishing's heaviest of cover. We worked off of the #1 selling soft pla...

"The Club" is our first bait design. This bait is now available in 1.75" or 2.5". The Club features a bold and durable body with a long tail that w...