Baits - Soft Baits

"The Club" is our first bait design. This bait is now available in 1.75" or 2.5". The Club features a bold and durable body with a long tail that w...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The crazy cousin of the already popular Lil Trooper, the Lil Super Trooper introduces action claws to this ned rig craw style bait. Infused with Ma...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

With a name longer than its length, this tiny Swim'R starts every day with a chip on its shoulders to prove it can catch them big and small year 'r...

A segmented swimming version of America's favorite crappie bait, the Baby Shad Swim'R features a tight-action swim tail and a special Scent Channel...

The original baby shad provides the perfect combination of a solid body and a thin spear tail for enticing crappie and other game fish. The perfect...

BANDITO BUG 4" The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a un...

Designed by Alex Peric, the Googan Baits Drag n Drop is a finesse killer. The drop shot worm has a bait-fish profile. Whether you’re fishing off...

The Googan Baits Krackin' Craw is the perfect option for flipping, pitching or adding to the back of a jig trailer. Designed with patented kicki...

Designed by the GOOGAN SQUAD, that's right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic s...

Big worms catch big fish. The 10'' and 7.25" Mondo Worm was created by legendary angler and Texan Lake Fork Guy and was specifically designed fo...