Baits - Soft Baits

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The ribbed body provides a unique vibration in the water and the thin tail gives incredible lifelike action. When dead-sticked on a dropshot or sus...

The Smallie Beaver is a great alternative to the Sweet Beaver when fishing conditions get tough. It has all the same great qualities of the Sweet B...

The Googan Baits Nuke Punch was designed to make light-work of attacking bass fishing's heaviest of cover. We worked off of the #1 selling soft pla...

"The Club" is our first bait design. This bait is now available in 1.75" or 2.5". The Club features a bold and durable body with a long tail that w...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The crazy cousin of the already popular Lil Trooper, the Lil Super Trooper introduces action claws to this ned rig craw style bait. Infused with Ma...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

With a name longer than its length, this tiny Swim'R starts every day with a chip on its shoulders to prove it can catch them big and small year 'r...

A segmented swimming version of America's favorite crappie bait, the Baby Shad Swim'R features a tight-action swim tail and a special Scent Channel...

The original baby shad provides the perfect combination of a solid body and a thin spear tail for enticing crappie and other game fish. The perfect...

That Googan Baits Dart is the Googan Squad's take on a soft body jerk bait. With the slightest twitch of the rod, the dart will "Dart" in all direc...

After countless requests, the Googan Squad has developed the perfect jig Trailer. Using the Rattlin' Ned and Krackin' Craw as inspiration, members ...

Designed by the Googan Squad, the Googan Baits Trench Hawg is a long bait is packed with features from head to tail! It's unique shape and flange c...