Creature Baits

The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natu...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The crazy cousin of the already popular Lil Trooper, the Lil Super Trooper introduces action claws to this ned rig craw style bait. Infused with Ma...

Designed by the Googan Squad, the Googan Baits Trench Hawg is a long bait is packed with features from head to tail! It's unique shape and flange c...

BANDITO BUG 4" The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a un...

The Googan Baits Nuke Punch was designed to make light-work of attacking bass fishing's heaviest of cover. We worked off of the #1 selling soft pla...

The Chunky D is a new action craw bait ready to thump its way into the closest bass’ mouth. The 3.5” body is a thick craw shape with ribs on the bo...

It also can be rigged on a shaky head or drop shot. As always, the hook sets are solid with the Baby D and its thin tails have the subtle action fi...

This Junior version of our flagship bait will do everything that it’s big brother will, and then some.  It’s smaller profile is key when you are lo...

Looking for a creature bait that excels in heavy cover—that won't hang up on every leaf and stem it touches? The Strike King® KVD Perfect Plastics ...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...

Full of rage and bite-me attitude, Strike King®'s Rage Tail® Baby Rage Craws pack a powerful combination of lifelike realism and tantalizing action...

The Rage Tail® series' unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and...

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator...

Next time you're out fishing a jig, tip it with X Zone Muscle Back Chunk and catch more BASS! The X Zone Muscle Back Chunk (formally Rebel Chunk) h...

The ribbed body traps fish-attracting bubbles and provides an extra-soft feel, while its oversized appendages trigger bites as the lift off the bot...

Thick body makes for easy rigging on a variety of jigheads Dimpled surface, extra soft material, and salt impregnated construction provide ideal t...

2.75" Ned Rig-sized tube bait profile Solid nose for easy rigging on a jighead, but hollow body for spiraling, bubbling descent found with tradi...

With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s great by itself, dragg...